Brand Image Affect Purchase Intention

Brand Image Affect Purchase Intention

INTERACTION EFFECT OF BRAND FAMILIARITY AND WOM ON PURCHASE INTENTION

GLM RESULTS: (POSITIVE AFFECT, NEGATIVE AFFECT, FUNCTIONAL EVALUATION, AND PURCHASE INTENTION = F (CO-BRANDING GROUPS)

INTERACTION EFFECT OF BRAND FAMILIARITY AND WOM ON BRAND ATTITUDE

5.

Brand Image Affect Purchase Intention